A careful market analysis can not avoid the analysis of three different aspects:
- the macroeconomic environment;
- the population;
- the entrepreneurial fabric.
As for the macroeconomic context, the real Gross Domestic Product of Sardinia, in 2017, is € 20,300.87 per inhabitant. The GDP of Sardinia recorded an increase of 1.9%, returning to positive figures after the decline recorded in 2016. The businesses active in 2016 are 103.802, an increase compared to the previous year.
As far as foreign trade is concerned, the trend is positive. In 2017, trade has increased both in terms of imports and exports. Total imports have reached a value of 6.8 billion euro (+ 30% compared to 2016) while the value of exports is equal to 5.4 billion euro with an increase of 28% compared to 2016. Exports of the oil sector reach 4.4 billion euros, an increase compared to 3.4 billion in 2016, while the rest of the economy generally shows a low propensity to internationalization. The only two sectors whose exports exceed 100 million euros are basic chemistry and the dairy industry, the latter slightly decreasing compared to the previous year.
Regarding the population, the data updated to 1 January 2018, show a resident population of 1.648.176 inhabitants. There was a slight decrease compared to the years 2015-2016. The demographic structure is characterized by a greater concentration of the female component in the middle age classes, especially in those related to the working age population.
Finally, as far as the productive fabric is concerned, in 2016 there were 103,802 active companies in Sardinia. Most companies operate in the trade and in the primary sector, followed by the construction and industrial sectors. Among the services, the greatest concentration of companies is in the sector of accommodation and catering.
However, it is good to remember one last aspect: Sardinia is a land of innovation.
As widely recalled by the Europe 2020 strategy, Sardinia aims to invest in a model of smart specialization based on sectors with high added value that favour growth and that are compatible with sustainable development paths: from tourism to agri-food, from ICT to biotechnologies, to the green economy.
The island, irrespective of the cyclic nature of economy, shows a productive, economic, social and institutional system prepared and reactive for the economic recovery and for the markets to come. For this reason, investments and active policies are planned that stimulate the growth of a dynamic and innovative business fabric, capable of creating development and enhancing the workforce present on the territory.
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